The Picklr’s smashing Grand Opening in Rancho Santa Margarita was a clear winner. Competitive players mingled with curious beginners, and families marveled at the expansive facility, imagining it as part of their weekly routine. Music from a live DJ pumped up the popular “Beat the Pros” challenge, while guests enjoyed a delicious lunch from crowd favorites The Stand and Sgt. Pepperoni’s Pizza. Pickleball’s remarkable rise has arrived in South OC with a permanent address.
The Picklr RSM is the latest addition to a fast-growing network built around a simple proposition: pickleball deserves purpose-built surfaces, professional lighting, reliable reservations, and enough programming to turn an occasional game into a regular social life.
The approximately 28,000-square-foot club offers nine climate-controlled courts, including three equipped with Wingfield video training technology. Players can record matches, review rallies, and use performance analytics to sharpen their games. Sound baffles are intended to soften pickleball’s distinctive pop, while a warm-up gym gives members space to prepare before stepping onto the court.
The supporting amenities are unusually substantial for a sports club: mezzanine viewing deck, lockers, showers, two event rooms, and a pro shop. The result accommodates not only matches, but lessons, tournaments, private parties, and convivial socializing that extends well beyond the final point.
“We’ve created a welcoming, high-energy space where beginners and advanced players alike can connect, compete, improve with cutting-edge AI coaching and enjoy the social side of the game,” emphasizes co-owners Tracey Swanitz, VP and Christy Deutschle Pres of Dink Divas Inc. “The Picklr’s proven model and nationwide network, combined with our local spirit, make this club a true hub for fun, fitness, and community.” With vast expertise in operations and organizational execution, the Dink Divas brings the precision and strategic oversight to translate the brand’s national ambitions into a distinctly local success story.
For members, the appeal is as much convenience as competition. The unlimited membership includes court reservations, open play, competitive sessions, club leagues, and tournaments. Members receive four guest passes and four clinics each month, along with access to Picklr clubs nationwide—an increasingly useful perk as the franchise expands across the country.
At the club’s impressive pro shop, JOOLA, pickleball’s prestige brand, holds court. Known for its innovative paddle technology and developed alongside feedback from the sport’s top ranked pros, JOOLA gives members and first-time visitors an opportunity to demo and purchase the game’s most sought-after paddles—bringing tour-level performance within reach of everyday players.
The Picklr describes its clubs as a gathering place beyond home and work. In RSM, that aspiration is taking physical form—as a polished, all-weather club for a community increasingly eager to play.
949.505.9401 / ThePicklr.com/location/ranchosantamargarita
22235 El Paseo, Rancho Santa Margarita, CA 92688
