Sleep: The New Status Symbol

Handcrafted Rest Isn’t Just For Athletes and Celebrities. It’s For You Too

By Karin Toth

Sleep is not only about comfort. It is about health, longevity, and performance. Few people know that better than Gary Trudell, who has spent more than 30 years in the mattress business, building Custom Comfort Mattress into a name trusted by families, interior designers, luxury hotels, and many of Southern California’s most high-profile names. His work serves a wide range of people, from household-name athletes and celebrities to families next door who simply want a healthier night’s sleep.

“Virtually everything I do is appointment-based,” Gary explains. “It’s about listening, paying attention to body type, sleep position, and lifestyle. If I’ve asked you to try more than three mattresses, I’m probably not doing my job.”

Concierge-Level Service in Southern California
Gary works directly with designers, estate managers, and their clients throughout Southern California’s most affluent communities. Much of his business is referral driven. “I’m very blessed to do business with some of the best designers. They have the clientele base, and when you serve them well, it leads to repeat business. History and reputation matter. People want to work with those they trust.”

That trust has placed Gary in the bedrooms of some of Southern California’s most recognized clients, from professional athletes and celebrities to the families who live right alongside them. As Gary puts it: “Athletes especially understand that sleep is part of performance. The ones who make it a priority, those are the people who stay healthier and extend their careers.”

The Science of Sleep
Gary is quick to remind customers that mattresses are not one size fits all. Factors, like body type and sleep position, dramatically affect fit and comfort. “My two daughters can’t wear the same shoes or makeup, and they shouldn’t have the same type of mattress either,” he shares with a laugh.

He also underscores how sleep impacts health. “When we stop sleeping, everything suffers. It slows metabolism, increases cravings for sugar and caffeine, accelerates aging, and raises the risk of serious illness. Sleep is when your body heals and recovers.”

Beyond the Bedroom
Custom Comfort’s reach extends well past family homes. Gary’s team builds oversized beds for estates, custom fits for yachts and private jets, and specialized designs for top hotels. From iconic luxury resorts to boutique destinations, his work has shaped how people experience rest at the highest level.

“Most mass producers won’t customize,” Gary explains. “But we do everything by hand. Whether it’s an Extreme Ultra King 12 feet by 10 feet, or a mattress for a private jet, we can make it happen. Specialty work is not always the most profitable, but it keeps us true to our niche and opens the door to referral business.”

It is not just size or shape. Working closely with interior designers, Gary often builds mattresses to fit seamlessly within custom bed frames or unusual spaces. He has even created beds that conceal hidden safes or gun storage beneath the frame for clients who value both luxury and security. “Sometimes it’s a decorative bed with no center support, sometimes it’s a radius corner, or even a mattress designed to float over a lightbox. Our job is to make it work without sacrificing comfort,” he says.

Natural and Lasting Quality
While “organic” has become a buzzword in the industry, Gary takes a different approach: education. “What we do isn’t new. It’s the way mattresses were built 100 years ago. Strong American steel, natural cotton, hand-tufted, double-sided. Our goal is quality, not gimmicks. Unfortunately, 95 percent of the industry today is petrochemical-based.”

That commitment to natural craftsmanship is one reason Custom Comfort has remained a trusted name for decades.

Serving Southern California Families
At its heart, Gary says his work is about more than selling mattresses. “We lead with serving, but it’s really about caring for people. Are we the cheapest? No. But we’ll provide service and build a better-quality product. It’s about being humanly kind.”

For families across Southern California’s most distinguished neighborhoods, that philosophy is good news. Whether you are a young athlete, a growing family, or simply someone who values a good night’s sleep, Gary’s team is here to help you find the perfect fit, one that will serve your health, your home, and your peace of mind.

949.506.4656 / CustomComfortMattress.com
24002 Via Fabricante #100, Mission Viejo, CA 92691